This project involves a comprehensive redesign of the logo and branding for the Saginaw Community Resolution Center (CRC), a non-profit organization dedicated to promoting peaceful conflict resolution, mediation, and community engagement in Saginaw, Michigan. The goal is to create a refreshed visual identity that reflects the center's mission, values, and commitment to fostering positive relationships within the community.
Reflect the CRC's Mission: The redesigned logo and branding should effectively communicate the CRC's mission of promoting peaceful conflict resolution, community engagement, and restorative justice. It should evoke a sense of empathy, collaboration, and inclusivity.
Professionalism and Trustworthiness: The logo and branding should project a professional and trustworthy image, instilling confidence in the community and potential clients. It should align with the CRC's status as a respected organization providing essential conflict resolution services.
Clear Communication: The logo and branding should effectively communicate the services provided by the CRC, ensuring clarity and accessibility for diverse audiences, including individuals, families, community organizations, and potential donors.