This project involves a typography redesign for Literacy Link, a publication produced by Saginaw Valley State University (SVSU) focused on promoting literacy, reading initiatives, and educational resources. The goal is to create a visually appealing and cohesive typographic system that enhances readability, engages readers, and aligns with the publication's purpose and target audience.
Readability and Accessibility: The typography redesign should prioritize readability, ensuring that the text is clear and legible across various mediums, including print and digital formats. It should enhance comprehension and accessibility for a wide range of readers.
Visual Appeal and Engagement: The typographic choices should be visually appealing and engaging, capturing readers' attention and encouraging them to delve into the publication's content. The typography should evoke a sense of professionalism and credibility while maintaining a welcoming and approachable aesthetic.
Consistency and Cohesion: The redesigned typography should create a cohesive and consistent visual identity for Literacy Link, establishing a recognizable and distinct typographic system. It should complement the publication's existing brand elements and maintain consistency with SVSU's broader visual identity guidelines.
Targeted Audience: The typography should be suitable for the publication's target audience, which may include educators, researchers, students, and professionals in the field of literacy and education. It should align with their expectations and preferences while reflecting the publication's purpose and values.
